Social Media
Presentation at Mindshop Conference 2010: A Strategic Approach to Social Media:
A strategic approach to social media for business
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Download the Powerpoint below:
A Strategic Approach to Social Media - Mindshop Conference May 2010 (3484 KB)
Good Social Media Examples
Tourism Queensland: The Best Job in The World
Flowerdale - Rebuilding a Community
www.twitter.com/telstra
www.twitter.com/harveynormanau
www.fixmystreet.com.uk
http://www.billabong.com.au/blog
Case Study: http://larasolomon.wordpress.com/2010/01/25/mocks-fan-page-case-study/ or view Facebook page
BMW YouTube Channel
B2B Examples:
Techcrunch: Intervew with Cisco, Virgin America, Comcast Social Media Leaders
Approva.net: I love a Good Audit (Making Auditing Fun!) and Happy Birthday To Sarbannes-Oxley Video
BearingPoint: Mike2.0
CWS "Say No Dirt" Video
The Dramatic Chipmonk - just to show YouTube can cheer us up every so often... (pointless I know!)
We recommend the Forrester Research framework for the implemention of social media. They identify six types on a social technographics ladder - to see how your customers stack up try the tool below.
For more on the Social Technographics Ladder download the presentation:
A Strategic Approach to Social Media - Mindshop Conference May 2010 (3484 KB)
Social Technographics Ladder (164 KB)
Social Technology Profile Tool
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