This was reported on in detail in Economist 30 January 2010.
For an interview with the Economist reporter Martin Giles click below.
Online Business Advice
Australians Spend Most Time On Social Networking
Fergal Coleman - Monday, February 08, 2010
According to research done by Nielsen in October 2009, Australians spend the most time on social networks.
This was reported on in detail in Economist 30 January 2010.
For an interview with the Economist reporter Martin Giles click below.
This was reported on in detail in Economist 30 January 2010.
For an interview with the Economist reporter Martin Giles click below.
The Social Technographics Ladder
Fergal Coleman - Tuesday, September 01, 2009
In their 2008 book, Groundswell (Harvard Business Press), Charlene Li and Josh Bernoff classify online consumers and their engagement with social media. This is a useful tool when considering the use of social media with your customers.
The Social Technographics Ladder
1. Creators - publish a blog , web pages, upload videos, music and articles they have created.
2. Critics - post ratings/reviews of extra services, comments on other blogs, contribute to forums and wikis.
3. Collectors - Use rss feeds, add tags to pages and photos, vote for websites.
4. Joiners - maintain profile on social networks, visit social networking sites.
6. Spectators - read blogs, watch other user videos, listen to podcasts, read online forums, read ratings and reviews.
7. Inactives - don't get involved in social media activity at all.
How would you classify your customers/clients?
The Social Technographics Ladder
1. Creators - publish a blog , web pages, upload videos, music and articles they have created.
2. Critics - post ratings/reviews of extra services, comments on other blogs, contribute to forums and wikis.
3. Collectors - Use rss feeds, add tags to pages and photos, vote for websites.
4. Joiners - maintain profile on social networks, visit social networking sites.
6. Spectators - read blogs, watch other user videos, listen to podcasts, read online forums, read ratings and reviews.
7. Inactives - don't get involved in social media activity at all.
How would you classify your customers/clients?
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